AI Insights · Timothy · January 2021
Top 5 Convenience Store Apps in Australia: Q4 2020 Performance Snapshot
A look at the performance of top convenience store applications in Australia during Q4 2020, showcasing download and user engagement trends from Sensor Tower data.
As the year 2020 wrapped up, the convenience store sector in Australia saw varying degrees of user engagement across its top mobile applications. Here’s a snapshot of how these apps performed in the fourth quarter, with insights extracted from Sensor Tower's comprehensive data.
My 7-Eleven experienced a noticeable increase in downloads, starting the quarter with approximately 6K downloads in the last week of September and peaking at over 20K downloads in mid-November. Weekly active users followed a similar trend, rising from around 137K to over 158K in early November, before stabilizing to approximately 136K by the year's end.
The OTR App - Coffee & Fuel Deals saw its downloads generally maintain a steady pace throughout the quarter, with a slight increase from around 1K to nearly 1.9K in mid-December. Active user data was not provided for this application.
7-Eleven Mobile Checkout had a modest quarter, with downloads fluctuating week by week. The app's downloads hovered in the hundreds, with the highest spike reaching over 1K in mid-November. There was no available data on weekly active users for this application.
NightOwl Aus downloads began at around 400 in late September and saw a significant increase to nearly 800 by mid-November, maintaining that momentum into December. As with some other apps, weekly active user data was not available.
Lastly, 7-Eleven Norge, despite its name, also caters to the Australian market. The app's downloads saw an upward trend starting at just over 100 in late September and reaching over 600 by late December. Active users grew from approximately 1.8K to over 3.2K, showing a strong end to the quarter.
For more detailed insights and data on app performance, Sensor Tower offers an in-depth analysis and reporting on the latest trends in the mobile app industry.